Barbara Higgins, Founder, CEO

Barbara Higgins is the Founder and CEO of Barbie, a brand born from her passion for empowerment, creativity, and self-expression. With a background in business leadership and brand development, Barbara has transformed Barbie into a lifestyle brand that celebrates individuality and inspires confidence in people of all ages. Her visionary approach combines innovation with authenticity, driving initiatives that uplift communities and promote positive change. Under her leadership, Barbie continues to evolve as a symbol of empowerment, purpose, and modern elegance.